Invitation and Challenge

I have been blessed to have learned a great deal about discipleship from two men Mike Breen and Steve Cockram.  One of the examples they lift up of how Jesus did discipleship and how we should as well is Monty Roberts who is known as the "Horse Whisperer."  

Jesus is constantly inviting us to a greater depth of relationship.  So then, how do we invite others?  Take a look at this 10 minute youtube clip showing how Monty uses invitation and challenge.  

http://www.youtube.com/watch?v=9Dx91mH2voo

Jesus invites us into relationship and then challenges us to greater responsibility in His kingdom.  How is this different from how you've been taught to "do" evangelism?